“Enjoy life, give your best and surround yourself with good quality in all that matters.”
That is Jalima Coffee‘s motto. It’s not just something a marketing company stamped on their package — it’s what they truly believe. It’s the heart and soul of the company.
Enjoy life, that’s a given. We all want to enjoy life. If not, then what is the point? Why do we have an enjoyment nodule in our brain if it’s not meant to be used?
To truly enjoy life, you need to find your calling. For some, it’s making wonderful coffee. So you find your calling, and you start doing it … and you do it well, which will cause quality. Quality in what you do, how you live. You give your best and you get the best in return.
Guess what happens when you do that? You enjoy life. The more you enjoy life, the more you give your best. The more you give your best, the more quality will surround you.
It’s what I call a self-sustaining loop of goodness. It’s also an excellent way to run a coffee company. This is evident the moment you taste Jalima’s Organic blend.
I brewed my first cup a little too weak — it was still good but not as good as it could be. So I very carefully brewed my second, and it came out perfect.
The first thing that struck me about this coffee is that it’s velvety smooth. It doesn’t just glide over the palate, it caresses it. The taste that blossomed surprised me with vivid fruity notes, underpinned with a touch of caramel. Delicious. Not bold, not too mellow, just right down the center, and only mildly acidic.
As you keep drinking, the caramel notes build and the fruitiness wanes. By the time you’re at the bottom of the cup it actually starts to get chocolaty. I was genuinely sad that I didn’t have any more to drink.
And this struck me as I finished the second cup … this coffee is pampered. You can tell. You can taste it. They pamper the coffee and then in turn it pampers you.
Which leads right back into that self-sustaining loop of goodness thing I was talking about.
Once again it’s official: Jalima’s coffees are definitely groovy brews. The fact that this one is organic is just icing on the cake.