Marques de Paiva French Roast

Marques de Paiva Fair Trade Certified Whole Bean coffee is made from “rigorously selected 100% Arabica beans that are grown on small family farms.”
Then, apparently, it’s stored in huge warehouses to be properly aged to a fine, robust staleness, then put on millions of pallets to be stacked at Sam’s Clubs all over the nation.
My coffee loving friends, this before you is a perfect example of a poser. It’s all dressed up in “Fair Trade” and given an impressively European sounding name, stuffed into overlarge but very pretty bags, and presented as something it is definitely NOT.
What it isn’t, is gourmet coffee. To me it tastes like over-roasted, stale coffee.
What it is, though, is dirt cheap. At least it is at Sam’s Club. You get this huge two and a half pound bag of beans for under $10. What a deal, I thought.
But the deal is that you end up with a whole lot of stale coffee that’s going to sit around forever because you hesitate to drink it, but you’re also hesitant to throw it out because:

  • You just bought it
  • You got a good “deal”
  • It’s not quite as bad as pre-ground canned coffee
  • It doesn’t make a bad mocha cappuccino as long as you use plenty of chocolate and sugar.

Okay, so you don’t want to toss it. If you still have your receipt, you can take it back — Sam’s Club will take anything back. Or, you could simply grind it all up and mix it with potting soil.
Flowers will love it.